Privacy & Cookies Policy

Here at the Worlds End Motorcycles Group, we take your privacy seriously, please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website. This Policy applies to our use of any and all Data collected by us in relation to your use of this Website.

What personal information do we collect from the people that visit our website?

When using our site, as appropriate, you may be asked to enter your name, email address, or other details to help you with your experience. We may also collect notes from any conversations we may have with you regarding a complaint or enquiry.

If you use social media to contact or interact with us, your user name or contact details may be collected in order to help us respond to you.

If you visit one of our shops in person, your image may be recorded on CCTV.

See our cookie policy for information on the use of cookies in your web browser. You can also amend your preferences here.

When do we collect information?

We collect information from you when you contact us by any method of communication including on social media, or enter information on any of our websites.

How do we use your information?

We may use the information we collect from you in the following ways:
  - To follow up with you after correspondence (live chat, email, phone or social media inquiries)
  - To improve our website in order to better serve your requirements
  - With your consent, to administer a contest, promotion, survey or other site feature. To personalise your experience and to allow us to deliver the type of content and product offerings in which you are most interested. To ask for ratings and reviews of services or product
  - To protect our customers, premises and assets from crime, we operate CCTV systems at our premises which record images for security. We do this on the basis of our legitimate business interests.

The legal bases on which we collect your information

Our company has lawful grounds on which to collect and process your personal data for a number of reasons. These include;
Customer consent – Under some circumstances, we can collect and process your data with your consent. (i.e. If you If you submit an enquiry via our website, or choose to receive our promotional emails or newsletters.)

Legal compliance - We may need to collect and process your data for legal reasons. I.e. If we believe a person to be involved in fraud or any other criminal activity directly affecting the World's End Motorcycle Group, their details may be passed on to law enforcement.

How do we protect your information?

Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.

We use regular Malware Scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential.

We implement a variety of security measures when a user places an order enters, submits, or accesses their information to maintain the safety of your personal information.

Where applicable, any card transactions are processed through a gateway provider and are not stored or processed on our servers.

Cookie Policy

Cookies are small files containing text, that a site or its service provider transfers to your computer through your Web browser. They then enable the systems of the site or service provider to recognise your browser, and capture and remember certain information.

Types of Cookies we use;

First-Party Cookies

Set by us, these cannot be turned off as they are essential to the functioning of our website, and in most cases cannot identify a user personally.
  - Save preferences for future visits
  - Maintain your language and currency settings

Third-Party Cookies

Third-party cookies are cookies that are set by a website other than ours, they allow us to compile aggregate data about site traffic and interactions, in order to offer better site experiences and tools in the future.
We currently only use Google Analytics to track this information on our behalf.

To change your preferences for Google Analytics cookies, you can use the toggle at the bottom of the page.

You can also control cookies through your browser settings. Since every browser is different, please consult your browsers documentation to learn the correct way to modify your cookies.

Third-party disclosure

In order to provide a good service to our customers, we sometimes share your personal data with trusted third parties.
I.e. IT companies who may support our websites and business systems. Or, based on your consent, marketing communications companies such as MailChimp who facilitate the email distribution of our promotional newsletters and offers.

We do not sell, trade, or otherwise transfer your personal data to outside parties for any reason than our legitimate interest in conducting our business, or serving our users. We may also release information when it's release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property or safety.

However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Your rights

Please see below for informations on your rights over the personal data we collect;
  - You have the right to request access to any personal data we hold about you
  - You have the right to request corrections to your personal data if it is incorrect, incomplete or obsolete
  - You have the right to request we stop any consent-based processing of your personal data after you withdraw that consent, including email marketing.
  - You have the right to change your mind at any time and withdraw the consent that you have given to use your data.
  - You have the right to request that your data be removed from our database. In the event that you would like to request data removal, please be advised that for accounting purposes we are under legal obligation to keep certain information for a period of time; such as your name and address on invoices up to 6 years old.
Invoices over 6 years old are stored in our secure archives and are deleted when the company as and when the company decides to do so. For enquiries or requests about your personal data please email us at We do not charge a fee for any of the services listed above.
You can opt out of any newsletters or marketing emails at any time by:
  - Clicking the 'unsubscribe' link in the marketing email we have sent you.
  - Emailing us, either via our contact page or directly to
  - Phoning us on +44 (0) 1273 597072

You will be notified of any changes to this policy:

  - On our Privacy Policy Page

You can make changes to the personal information we hold about you:

  - By emailing us at
  - By calling us on +44 (0)1273 597072
  - By logging in to your account on the website

Where customers choose to opt-in to our mailing list, we agree to the following:

  - Not to use false or misleading subjects or email addresses.
  - Identify the message as an advertisement in some reasonable way.
  - Monitor third-party email marketing services for compliance.
  - Honour opt-out/unsubscribe requests quickly.
  - Allow users to unsubscribe by using the link at the bottom of each marketing email.

Contacting Us

If you have any questions regarding this privacy policy, you may contact us using the information below.

Worlds End Motorcycles Group
Unit 7
Southwick, West Sussex
BN42 4EN
United Kingdom
+44 (0)1273 597072

Last Edited on 2018-06-08

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